Privacy Policy for imaginativedress.com

At imaginativedress.com, we understand that your privacy is important to you. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our services, or make a purchase from our online store. Please read this policy carefully. By accessing or using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information about you:

Personal Information You Provide Directly
When you create an account, place an order, subscribe to our newsletter, or contact our customer support, we may collect personal information such as:

• Your name
• Billing and shipping addresses
• Email address
• Payment information (processed securely by third‑party payment processors; we do not store full payment details)
• Phone number (if you choose to provide it)
• Order history and preferences

Automatically Collected Information
When you browse our website, we automatically collect certain technical information about your device and usage, including:

• IP address
• Browser type and version
• Operating system
• Referring/exit pages and clickstream data
• Dates and times of visits
• Information about how you interact with our website, such as products viewed or searched for

Cookies and Similar Technologies
We use cookies, web beacons, and similar tracking technologies to enhance your experience, analyse trends, and personalise content. You may control cookie settings through your browser, but disabling cookies may affect certain features of our website.

2. How We Use Your Information

We use the information we collect for legitimate business purposes, including:

• Processing and fulfilling your orders – including shipping, delivery updates, and returns.
• Managing your account – to provide order history, saved addresses, and preferences.
• Improving our products and services – analysing usage trends and customer feedback to enhance our selection of imaginative dress‑up apparel.
• Personalising your experience – recommending products that match your interests or past purchases.
• Communicating with you – sending order confirmations, updates, promotional offers (only if you have opted in), and responding to your inquiries.
• Securing our website – detecting and preventing fraud, unauthorised activity, or other security issues.
• Complying with legal obligations – such as tax or record‑keeping requirements.

3. Legal Basis for Processing (for GDPR/UK users)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal information based on one or more of the following legal grounds:

• Performance of a contract – to provide the products you have ordered.
• Legitimate interests – to improve our services, prevent fraud, and market similar products.
• Consent – for sending marketing emails or using non‑essential cookies.
• Compliance with law – where required by applicable regulations.

4. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. However, we may share your information with trusted third parties who assist us in operating our website and serving you, such as:

• Shipping carriers – to deliver your orders.
• Payment processors – to handle transactions securely (they have their own privacy policies).
• IT and analytics providers – to help us maintain and improve our website (e.g., hosting services, data analysis tools).
• Legal and regulatory authorities – if required by law or to protect our rights, property, or safety, or that of others.

All third parties are contractually obligated to keep your information confidential and use it only for the purposes for which it is disclosed.

5. International Data Transfers

Our website is primarily operated from servers located in various regions. If you are accessing our website from outside that region, please be aware that your information may be transferred to, stored, and processed in a country where data protection laws may differ from those in your jurisdiction. By using our website, you consent to such transfers. We take appropriate safeguards (such as standard contractual clauses) to ensure adequate protection of your information.

6. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. For example:

• Order information is kept for at least as long as required for tax and warranty purposes.
• Account information is kept until you delete your account or after a period of inactivity.
• Marketing preferences are kept until you withdraw consent.

After the retention period, we will securely delete or anonymise your information.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access – request a copy of the information we hold about you.
• Correction – update or correct inaccurate information.
• Deletion – request that we delete your personal information, subject to certain exceptions (e.g., legal obligations).
• Restriction – limit how we use your information in certain circumstances.
• Data portability – receive a copy of your information in a structured, machine‑readable format.
• Opt‑out of marketing – unsubscribe from our promotional emails via the link in each email.
• Withdraw consent – where consent is the legal basis, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise these rights, please contact us using the information provided at the end of this policy. We will respond within the timeframes required by applicable law (usually 30 days). We may need to verify your identity before processing your request.

California Privacy Rights (CCPA)
If you are a California resident, you have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our business purpose for collecting it, and any third parties with whom we share it. You also have the right to request deletion of your personal information (subject to exceptions). We do not sell your personal information as defined by California law.

8. Children’s Privacy

Our website offers products that are designed for children – imaginative dress‑up costumes and accessories for play and special occasions. We are committed to protecting the privacy of children. We do not knowingly collect personal information from children under the age of 13 (or the applicable age of consent in your region) without verifiable parental consent. If we become aware that we have inadvertently collected such information, we will delete it promptly.

If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us, and we will take steps to remove that information.

9. Security of Your Information

We use industry‑standard administrative, technical, and physical safeguards to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These include encryption (SSL/TLS) for data transmission, secure servers, and restricted access to personal data. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security. You are also responsible for maintaining the confidentiality of your account password.

10. Third‑Party Links

Our website may contain links to other websites, platforms, or services not operated by us (e.g., social media buttons or affiliate links). This Privacy Policy does not apply to those third‑party websites. We encourage you to review the privacy policies of any third‑party sites you visit.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised policy on this page, with an updated “Effective Date” at the top. We encourage you to review this Privacy Policy periodically. Your continued use of our website after any changes constitutes your acceptance of the revised policy. For material changes, we may provide additional notice (such as a banner on our homepage or an email notification).

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our privacy team. We will make every effort to address your inquiry promptly and transparently.

Thank you for trusting imaginativedress.com with your information.